According to reports, for you to place an advert on Cable News Network (CNN), you could pay as much as N5 Million for a 30 second advert at prime time. Surprisingly our 9ja politicians are more than ready to pay and ensure that their campaign plans are aired.
However, CNN has refused to accept any form of political jingles. A consultant to a presidential said,
“We approached CNN agents in Nigeria to place some adverts for our principal. We sent the creatives to them as requested and they returned them, saying they do not run commercials that are intended to campaign for votes. We could not believe it,”
Another, who is working for a state governor seeking re-election, said he had a similar experience.
An official of CNN said that it is a general rule not to accept certain advertisements and there was no discrimination against Nigerian politicians.
Ashley Hogan-Gancarz, the account manager of CNN International, added that:
“CNN International never accept political or religious advertising. This is due to Ofcom regulations.
“If you want to promote investment opportunities, etc. that would be fine but nothing to do with politics or the 2015 election.”
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